About Us

the Faces behind guida accountancy

Meet John & Ida

The Faces behind Guida Accountancy

Me & Ida are a close team, providing great support for each other as well as our clients and here is where you get to know a bit more about the faces behind Guida Accountancy.

You can read our story’s and find out what led me to start my own business, what my dream job really is, how Ida became part of the team and why she is so vital to this business.

We are here to help you and your business. Specialists in start-ups, side-hustle, micro and small businesses, we want to be seen as more than just your accountant. 

A trusted, friendly and approachable team, helping you to achieve your business goals and stay best friends with the taxman.

After 30 years of employment working with clients but to a strict ‘time is money’ policy, I wanted to make a change. I wanted to give my clients the time and level of service they deserve, without forsaking my health, happiness and life values – and  without them fearing large bills at the end of it.

I set up Guida Accountancy to do just that, to transform the outdated stereotype of the grey man in the grey suit (apart from the grey hair that is). 

I was lucky that Ida came into my life, she was the final piece of the jigsaw, the perfect companion for me (though she does sleep on the job a bit too much!) and we were ready to go.

I’m Ida, a 3 year old Labrador/Golden Retriever cross.

My role at Guida Accountancy is as Head of Mindfulness and Wellbeing. I am the calming influence who maintains my dad’s grounding, wellbeing and, at times, sanity.

I came into my dad’s life in May 2019, just before my second birthday.

I started my career as a trainee guide dog. Unfortunately, that didn’t quite work out for me, but my training has not gone to waste.

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John Lawrence and Ida Guida Accountancy