Welcome to Guida Accountancy

Simple, Sensible, Intelligent Accounting

Hi, I’m John Lawrence

I know there are hundreds of other things you would rather be doing than your accounts so, whether you have a small business, a start-up or a side-hustle I will manage all that for you

Along with my trusted companion, Ida, I will support your growth and success by demystifying your numbers and ensure you stay best friends with the taxman

Stop the confusion!

If the words of your accountant sometimes confuse you and you’re not 100% sure what they all mean, download a copy of my A-Z of Accountancy Speak.

For all the latest Covid-19 updates and details of the support available to businesses and the self-employed please click here

John & Ida working at the computer


My ethos is of simple, sensible & intelligent accounting

Giving clear, honest and reliable support and services to help you succeed. All my services are on a fixed fee basis, so my prices are easy to understand too.


The Faces of Guida Accountancy

After 30 years of employment working with clients but to a strict ‘time is money’ policy, I wanted to make a change. I wanted to give my clients the time and level of service they deserve, without forsaking my health, happiness and life values – and  without them fearing large bills at the end of it.

I set up Guida Accountancy to do just that, to transform the outdated stereotype of the grey man in the grey suit (apart from the grey hair that is). 

I was lucky that Ida came into my life, she was the final piece of the jigsaw, the perfect companion for me (though she does sleep on the job a bit too much!) and we were ready to go.

I’m Ida, a 3 year old Labrador/Golden Retriever cross.

My role at Guida Accountancy is as Head of Mindfulness and Wellbeing. I am the calming influence who maintains my dad’s grounding, wellbeing and, at times, sanity.

I came into my dad’s life in May 2019, just before my second birthday.

I started my career as a trainee guide dog. Unfortunately, that didn’t quite work out for me, but my training has not gone to waste.


So, what can I do for you and your business?

Accounts & Business Advice

You are brilliant at what you do but numbers do not always make sense to a lot of business owners. Annual accounts are a requirement for most businesses but they should not be a mystery to you. I aim to demystify the numbers for you, explain what they mean, so we can use them to help your business succeed.

Business & Personal Tax

Tax is a complicated and ever- changing area, with threats of substantial penalties for getting it wrong. By providing both corporate and personal tax services you know you will claim what you can, and not claim what you can't, so you don't lose sleep wondering whether the taxman has a nasty surprise for you.

Payroll & Auto-Enrolment

Managing payroll has become a compliance nightmare for many businesses with increasing legislation, auto-enrolment duties and extra responsibilities on employers. I can take that burden and stress off your shoulders, leaving you to concentrate on running your successful business.

Business Start-Up Services

Starting a business is both exciting and scary. It is a crucial time to get decisions right to set you on the path to success. Whether starting full time or as a side hustle, I will provide trusted business advice to help set you on your way towards the success you are working for and minimise the scary part.

Bookkeeping - Software & Training

Maintaining your books can be a time consuming exercise and using the software may be well outside your comfort zone. From providing a bookkeeping service if you would rather outsource, to advising on the right software and training on how to use it, I help ease that process and take the fear of bookkeeping away.

Business Support Services

Administration and reporting requirements for businesses can be stressful, and as your business grows these are likely to change. With services such as Company Secretarial, Cashflow forecasts, Management Accounting and Budget Setting amongst others, I can help your business every step of the way.

I have also teamed up with qualified advisors to provide a range of Investment, Life Insurance and Pension advice as well as Will and Estate Planning. These services compliment my work as your accountant. They provide security for you and your family both now and in the future, which is important to both you and me.

Of course, as your accountant, I should also point out there can be significant cost and tax savings for you by setting up policies through your business.

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John Lawrence | member of Institute of Chartered Accountants England and Wales | Guida Accountancy business and personal accountants in essex